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Viral this week

What went viral this week? We love brands that pick a side and take a stance.


Sparkling Ice roasted the Oscars because they didn't give Greta Gerwig a nomination as Best Director for the iconic Barbie movie that grossed over 1.4 Billion dollars.


Usually companies stay away from making bold statements, but as Sparkling Ice has products the same colour as the Barbie logo, and their target customers are mostly female, this was a smart move to make an impression.



Awake Marketing Viral Content Sparkling Ice Greta Gerwig Oscar snub ad



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