What is disruptive packaging?
Disruptive, unexpected or pattern interruption packaging is trending. Some examples of this new marketing strategy are:
Sunscreen in a whipped cream can
Olive oil in a soda can
Electrolytes in a soap dispenser
Tampons in an ice cream tub
Coffee in a motor oil can
Soft serve in a pouch
Vodka in a milk carton
Alcohol in a motor oil can
Perfume in a Windex spray bottle
The benefits of unexpected packaging are:
Stands out on shelves - easy to spot, draws interest and better chance for purchase
Gives attention to product through disruption
Easy memorable branding
Less expensive to use existing packaging rather than custom packaging
Faster to market with existing packaging redefined
Less expensive shipping costs
Efficient packaging can add extra shelf space
Better perceived value, customers will like this on their shelves
A great talking point, customers will share on socials and word of mouth
Less breakage when using more durable packaging
AWAKE Marketing are experts at sourcing disruptive packaging for your concept. We have extensive knowledge in working with suppliers overseas. Contact us to start your designs now!