Create more "I'll have what she's having" in your business
An interesting human behaviour is what we like to call group influence and its ripple effect. It occurs when individuals instinctively follow the actions of a larger group. Rory Sutherland pointed out in one of his marketing podcasts, when one person orders a Guinness at the pub, there will automatically be more patrons ordering the same pint.
This interesting ripple effect is a powerful human phenomenon where a single action of one or more people can create a wave of reactions, spreading their influence at home, and across the world through social media. By understanding the curiousity and competitiveness of human nature and leverage group influence, businesses can boost sales and leave a lasting impression. This knowledge translates to customers being influenced by the actions and opinions of others, leading to increased interest, and sales, for your products or services.
Great examples of the ripple effect are:
Bidding more at an auction
Wanting what others wear on social media
Buying what other people have in their cart at the grocery store
Ordering the same food passing by your table at the restaurant
Ordering the same product at a deli counter
Buying what the salesperson has on at a clothing store
Purchasing the "it" bag of the season
Buying any kind of dupe
Asking someone what perfume they are wearing
Reading magazines and tearing out the page
Saving or sharing content from social media
Some ideas of how to apply the ripple effect in your business are:
Shareable Content: Create content that is engaging, valuable, and shareable. This can include informative blog posts, entertaining videos, and eye-catching graphics.
Hashtags and Trends: Use relevant hashtags and participate in trending topics to increase your visibility and reach.
Contests and Giveaways: Host contests and giveaways that encourage participants to share your content with their networks.
Influencer Partnerships: Collaborate with influencers who can showcase your product to their large following, sparking interest and curiosity.
Teasers and Previews: Share sneak peeks or teasers to build anticipation and excitement before a full launch.
Customer Reviews and Testimonials: Display genuine customer reviews and testimonials prominently on your website and social media.
User-Generated Content: Encourage customers to share their experiences with your product on social media, using branded hashtags to create a community.
Case Studies and Success Stories: Share detailed case studies and success stories that highlight the benefits and positive outcomes of using your product.
Referral Programs: Implement referral programs that reward customers for bringing in new business.
Excellent Customer Service: Provide exceptional customer service to ensure customers have positive experiences they’ll want to share.
Engage with Your Audience: Actively engage with your audience on social media and respond to their comments and questions promptly.
Employee Participation: Your employees are your best brand ambassadors and treat them well, they will tell friends and family, who tell their friends and family and so on.
Product Promotions at your location: Dessert carts, samplings, foods created at the table like guacamole or caesar salads, smoking cocktails, sizzling fajita plates.
Harnessing group influence through the ripple effect can significantly boost your sales and grow your customer base. By creating a buzz, leveraging social proof, encouraging word-of-mouth, and amplifying your efforts through social media, you can create a wave of influence that drives success. Start implementing these strategies today and watch as your marketing efforts create ripples that lead to greater sales and brand loyalty. If you need assistance with more brand buzz, fill out our contact form here.
