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The Trust Equation
The Trust equation The Secret Formula Behind Marketing That Actually Works. Awake Marketing explain how emphatic language increases trust in your messaging.
Trust = (Credibility + Reliability + Intimacy) / Self-Orientation
1 min read
Medicine or Poison
Medicine or Poison? Authenticity in marketing is either real or just another buzzword. Learn how to break the script and earn trust.
3 min read
Fair Practice in Marketing
Fair practice in marketing. How to get the most out of your creative personnel by being a great client!
3 min read
Employee Affiliate Programs
Why employee affiliate programs increase sales for your business. AWAKE Marketing writes on the importance of employee programs.
2 min read
Marketing Calendars
When planning out your yearly marketing calendar, make sure to add exciting new campaigns for awesome customer retention.
1 min read
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