The power of social engagement for brands
Stanley Cup bought a new car for a woman that showed a video of her burnt car and when she rattled the slightly burnt cup, you could hear the ice. That's a quality cup!
Carnation Milk gave $5,000 to a 97 year old lady that went viral for reciting a very funny poem from when she was a child: "Carnation Milk, the best in the land. Comes in a tin, with a red and white band. No tits to pull, no hay to pitch, just punch two holes in the sonofabitch"
A young woman filmed herself going up a mountain in New Zealand during a rainstorm, she was soaking wet and letting North Face know that her new rain jacket was not waterproof. North Face promptly brought a new jacket to the lady via helicopter. It was a skit, but still impressive.
Check back soon for more viral brands!