How to win in Real Estate Marketing using AI
You can increase your MLS listing reach by adding very specific details into your metadata descriptions. Keep the public listing interesting with descriptive storytelling and add all of the technical information about the property in the metadata. Your public listing is for humans, and your metadata is for AI to review and improve visibility. This is new in Real Estate Marketing, and the quicker you adopt these new techniques, the faster you can sell homes.
There is no limit to the amount of information you can add to your metadata, here is an example:
Image Metadata for Property Listing
File Name: 301_Glenwood_Drive.jpg
Title: Family Home with Modern Upgrades
Description: 3-bedroom, 2-bathroom property located at 301 Glenwood Drive features numerous modern upgrades. The residence includes a newly renovated kitchen with energy-efficient stainless steel appliances, granite countertops, and custom cabinetry. The living area is fitted with hardwood flooring, a gas fireplace, and large windows for natural light. Situated in a low-traffic residential zone, the property ensures minimal noise pollution.
Additional Information:
Laundry Facilities: High-efficiency washer and dryer installed in 2024.
Proximity to Schools: Located 1.2 km from three elementary schools: Pine Grove Elementary, Oak Hill Elementary, and Maplewood Elementary, all rated highly for academic performance.
Energy Efficiency: Property equipped with a modern HVAC system, double-pane windows, and solar panels.
Security Features: Includes a comprehensive security system with smart locks and outdoor surveillance cameras.
Outdoor Specifications: Backyard with fenced yard, a new deck with pressure treated lumber, landscaped garden, children’s play area, and a detached two-car garage.
Community Amenities: Within walking distance to Glenwood Park, featuring playgrounds, walking trails, and sports facilities. Active community association with regular events.
Public Transport Accessibility: Close to public transit stops for convenient access to downtown and other areas.
Local Amenities: Near Glenwood Plaza and Riverside Mall, providing various shopping and dining options.
Smart Home Integration: Equipped with a programmable thermostat, smart lighting, and a home automation system compatible with Alexa and Google Home.
Recent Renovations: Roof replaced in 2022, exterior repainted in 2023, and plumbing and electrical systems updated in 2021.
Storage: Ample storage in attic and basement, with built-in shelving and organizers.
Crime Rate: The area has a low crime rate, with data indicating below-average incidents of property and violent crimes compared to the city average (source: local police department statistics).
Technical Details:
Square Footage: 1,800 sq. ft.
Lot Size: 7,500 sq. ft.
Year Built: 1998
Zoning: Residential (R1)
Utilities: Connected to municipal water and sewage systems, with separate meters for gas and electricity.
Photographer: Jane Doe
Usage Rights: Licensed for promotional use by [Real Estate Agency Name]
Including this level of detail in the metadata provides your real estate listing with the best chance of showing up on an AI search. This type of comprehensive metadata can improve the visibility and searchability of the content by providing detailed context that the AI can understand and use to index and rank the content appropriately.
This metadata can be added using tools like ExifTool, Adobe Photoshop, Lightroom, or online metadata editors.
Adopting this practice will give you a competitive edge in the market by making your listings more comprehensive and easily discoverable by potential buyers.
