What is a Brand Grid?

Creative Art Directors design a curated grid on Instagram by planning each season as a visual campaign. Every nine posts tell a story, and together, they build a consistent, compelling narrative for your brand. You can always spot the difference between grids that post at random and grids that are intentional and thoughtful.

Our Approach to Branded Grids

When we design branded grids for clients, we follow the same art direction mindset used in magazine publishing, each post contributes to the bigger picture. Before each new season, we ask:

• What are their competitors doing?

• What’s trending right now?

• What content has created the most engagement in the past?

From there, we shape the messaging, visuals, and tone for the season. This approach works especially well for brands with seasonal products or evolving services, it keeps the grid fresh and gives followers a reason to stay connected, share posts, and keep engaging.

Why It Works

A well-designed branded grid builds anticipation. It gives your audience a rhythm, a sense that there’s always something new around the corner. If you’ve ever worked in magazine publishing, this concept will feel familiar: every issue is unique, but the layout, tone, and identity remain cohesive.

If you’d like your Instagram grid to feel more cohesive and intentional, send us a note on our Contact page, we’d love to help you bring your brand story to life one season at a time.