Less logo, more connection
We've all heard of the new trend of quiet luxury, where clothes and accessories with huge fashion logos is crass and tacky. This trend is the same in advertising, where quality connections are more important than obnoxious logos.
Your online brand is already well-established, the logo doesn’t need to be front and center anymore. It’s already in your profile, the captions, on signage, and across your digital platforms. Instead of adding your logo in every communication and touch point, focus on telling a story that resonates. If the audience feels a connection, they will willingly seek you out.
Shift your marketing strategy from making the logo bigger to making your messaging stronger. The right story or image can leave a lasting impression far beyond what a logo could ever achieve. In a world saturated with branding, being bold isn’t about size and quantity—it’s about quality connections. Test out the new trend of quiet branding and see if it brings in new customers.
Comments