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Instagram Reels

14 things that go into business videos


Videography, what it takes to be successful on instagram reels


Instagram has always been an amazing platform for attracting new business for restaurants. Creating engaging Instagram Reels is one of the best marketing options to show off the vibes and engage with followers and guests in new and exciting ways.


Instagram's major update to push Reels left many hospitality accounts struggling with the new format. Unlike TikTok's lo-fi charm, Instagram Reels require more polished, aesthetically pleasing content to capture attention. Let us assist you in understanding the huge shift that videos has made on content creation.


Here’s a breakdown of what goes into creating Reels for businesses to help clarify the added costs involved in creating videos rather than a static post:


Finding a Trending Idea

Identifying a trend or unique idea that fits your brand and grabs attention.


Concept Development

Turning that idea into a solid concept that aligns with your brand’s message.


Storyboard Creation

Mapping out a sequence of shots to bring the concept to life visually.


Scriptwriting

Crafting engaging narration or scripts to ensure clear and compelling communication.


Casting

Finding the right people to feature in your video, ensuring they match your brand’s vibe.


Equipment Prep

Setting up all the necessary gear—lights, microphones, lenses, tripods, magnets, octobuddy.


Shooting the Video

Capturing high-quality footage that stands out on Instagram.


Data Storage

Managing and securing large video files to avoid any data loss.


Clip Selection

Sifting through all the footage to pick the best clips for the final video.


Editing

Piecing together and refining clips into a smooth, engaging Reel.


Music Selection

Finding the perfect soundtrack to enhance your video’s appeal and connect with your audience.

Balancing volume of audio files with music files, edits with music files.


Final Review and Storage

The approval process is time consuming, storing additional files.

Video files take much longer to upload than a single image.

Ensuring the video is polished and safely stored until it's time to post.


Thumbnail Creation

Designing a captivating thumbnail that fits perfectly into your Instagram grid.


Uploading and Posting

Uploading the video, writing an engaging caption, and sharing it across platforms for maximum reach. Reels also cannot be auto-posted, the thumbnail and Reel only work when posted manually, meaning someone always has to be available at the optimal posting time.


Creating high-quality Reels is a worthy investment, and it's essential for staying relevant on Instagram. Don't let your competitors win more digital marketshare, find ways to afford your social media, because we promise that it will pay off. Contact us today for a social media evaluation.






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