QR Codes done correctly equals high conversion rates
Using QR codes in outdoor signage takes great strategy, here are ways to use QR codes correctly in outdoor advertising:
QR codes will only be scanned with a great offer attached
Make sure the billboard is in a safe place to scan
Have the QR code link to a custom landing page to track visitors directly
Have another offer available on the landing page for better ROI
Change out the billboard after a few weeks, keep the ads fresh
Add a share option on your page to gain free awareness
Make it a limited time offer for quicker turnaround
Great places to use QR code ads:
Side streets with good foot traffic
Inside public transportation
Shopping centres
Sports arenas
Ensure the billboard is close to your location
Large campuses
Tradeshows
QR codes can be a great way to advertise when there's a very good call to action, otherwise QR codes can be really cringey and they are also ugly, so keep the advertisement super simple.
