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The Trust Equation
The Trust equation The Secret Formula Behind Marketing That Actually Works. Awake Marketing explain how emphatic language increases trust in your messaging.
Trust = (Credibility + Reliability + Intimacy) / Self-Orientation
1 min read
Medicine or Poison
Medicine or Poison? Authenticity in marketing is either real or just another buzzword. Learn how to break the script and earn trust.
3 min read
Lightning in a Bottle ⚡️
Viral content seems like catching lightning in a bottle. It's not an elusive thing when you know where it will strike next. ⚡️
2 min read
Will Instagram Tank?
Instagram is rolling out unskippable ads. Awake Marketing predicts that an ad free subscription is next.
1 min read
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